The PRMR Marketing blog
Marketing, explained.
Without the jargon.
Practical guides from the work we do every day: websites, search, paid ads and the systems behind them. Written for business owners, not marketers.
Latest articles
7 articles
FEATUREDSocial
Social media for busy business owners: 9 tips that actually work
You do not need to be on every app or post every day. Nine practical social media tips for business owners who have an actual business to run.
Web Design
Core Web Vitals for small business websites: what actually matters
Your speed score is red and you are panicking. Here is what LCP, INP and CLS really mean, which numbers matter, and what to fix first.
Automation
5 marketing automations every small business should turn on
The follow up you keep forgetting can run on its own. Five simple automations that save time and win more customers, plus the email rules that keep you out of spam.
IT
Small business cybersecurity: 10 cheap fixes that prevent big headaches
You do not need an IT department to stop the most common attacks. Ten cheap, practical security fixes any small business can knock out this month.
Content
How to write blog posts people actually read (and Google rewards)
Most people skim. Write for skimmers and you win readers and search traffic. Eleven practical tips for business blog posts that get read, trusted and found.
Google Ads
How to read your Google Ads search terms report (and what to do next)
See what people actually typed before they clicked your ad, sort every search into one of four buckets, and add negative keywords without blocking real customers.
SEO
Local SEO for service businesses: the Google Business Profile checklist
A no fluff Google Business Profile checklist for service businesses: nail the basics, stay inside Google's rules, and earn reviews the right way.
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