Plastic Surgery Marketing
Trust begins before the consultation. Websites, galleries, ads and follow up for plastic and cosmetic surgeons, built for patients who research for weeks, compare carefully and expect discretion at every step.
01 / Why it is different
Plastic surgery is not an impulse purchase, and it is one of the most regulated things you can advertise. These are the problems we see most, and what we do about each one.
Patients read procedure pages, watch videos, save galleries and compare surgeons long before they reach out. Marketing that only chases this week's clicks misses most of that journey.
What we do about it
Content that answers questions at every stage, plus follow up emails and retargeting that stay helpful for as long as the patient is deciding.
Recovery time, cost, risks, revision, the best surgeon near me. The practice that answers those searches clearly is the one that ends up on the shortlist.
What we do about it
Procedure pages and local SEO built around what people actually search, with schema, a strong Google Business Profile and pages for each location.
Credentials, experience and a gallery appear on every site. What sets a surgeon apart is their approach, explained in their own words, on pages that feel as considered as their work.
What we do about it
A website built around the surgeon: a real bio, the philosophy behind their work, consultation expectations and design with the restraint the specialty calls for.
Meta and Google both limit what cosmetic procedure ads can show, say and target. Ads written without those rules in mind get rejected, limited or put the ad account at risk.
What we do about it
Google Ads and Meta campaigns built around the surgeon, the consultation and education, reviewed against the current policies before anything goes live.
Most patients want a sense of cost and financing before they book a consultation. A site that avoids the topic sends them to one that answers it.
What we do about it
A financing page that explains how it works, how to apply and what the consultation covers, using your lending partner's approved wording.
A request that sits in a shared inbox overnight gives the patient time to book somewhere else. And without tracking, nobody can say which marketing brought them in.
What we do about it
An instant confirmation to the patient, an alert to your coordinator, gentle follow up, and tracking that ties each consultation back to where it started.
02 / The patient journey
Plastic surgery patients often take weeks or months to decide. Each stage asks something different of your marketing, and each one is a chance to earn trust or lose it.
What they need from you
Honest, educational content that shows up where they already spend time.
Social mediaA friend's experience, a milestone, a post they saved. Nobody is ready to book yet. They want to learn, privately, at their own pace.
03 / Before and after galleries
Galleries are often what patients look for first. They are also where consent, privacy and honesty matter most. Every case we publish meets six standards. Switch them on and watch the case get ready.
04 / Ad platforms and compliance
Meta, Google, social platforms, state medical boards and privacy rules all touch how a surgery practice can market. Pick one to see what it means in practice.
Hate your stomach? Get a flat tummy in one day.
Tummy tuck consultations in Los Angeles. Meet the surgeon and ask anything.
How we work with it
Creative built around the surgeon, the practice and education, written in the third person, and checked against the current policy before launch.
Social media marketingAd leads to an open gallery of explicit before and after photos.
Ad leads to a procedure page, with the gallery behind a sensitive content notice.
How we work with it
Search campaigns built on procedure and consultation intent, negative keywords for cheap and unrelated searches, and landing pages that pass review.
Google Ads managementPosting a case whose consent form only names the website.
Posting a case whose written consent names social media specifically.
How we work with it
Education, the surgeon's voice and a look inside the practice, with gallery posts only when consent covers that exact use.
Social media marketingGuaranteed results. Look ten years younger.
Results vary. Your surgeon will walk you through what to expect at your consultation.
How we work with it
We write for the patient, keep claims to what you can support, and you approve every page. On anything legal, your counsel has the final word.
Content and procedure pagesEvent: rhinoplasty_consult_form with name, email and message attached.
Event: consultation_request. No procedure, no form contents, nothing personal.
How we work with it
Tracking that counts consultation requests without passing health details, documented tag by tag so your compliance lead can review it.
Analytics and trackingPlatform policies and regulations change often, and they vary by state and country. We check the current rules before every launch. This page is general information, not legal advice.
05 / Consultations, financing and reviews
Three small pages decide whether a researcher becomes a patient. Here is how they usually look, and how we build them.
The single most important form on the site. It should feel private, quick and personal.
Patients want to understand cost before they commit to a consultation. Clarity here is a form of respect.
A warm reply to a glowing review can still confirm that someone is your patient. Replies need the same care as the surgery.
06 / How we work together
One team handles the website, search, ads, follow up and tracking, so nothing falls between vendors. You approve every page and campaign before it goes live.
Your website, galleries, Google Business Profile, ads, tracking and how consultation requests are answered today. You get the findings ranked by what matters most.
Which procedures to lead with, where each one is searched, how the budget splits between them, and how the surgeon is positioned. You approve it before anything is built.
Procedure pages, the surgeon page, the gallery, financing and a private consultation form. The pages patients read before they ever call.
Google Ads and Meta campaigns written for restricted categories, checked against current policies, and pointed at pages built to pass review.
Instant replies, coordinator alerts and gentle follow up for patients who are still deciding, without ever feeling pushy.
Monthly reporting on consultation requests by source, and, where your practice software allows it, which consultations became procedures.
07 / Questions
Something else on your mind? Ask it in the free audit and you will get a straight answer.
Yes. We work with solo surgeons, group practices and surgery centers, including practices that also run a med spa. The marketing changes with the procedures you want to grow, so the free audit starts there.
Yes, within Meta's rules. Cosmetic procedure ads must be targeted to adults 18 and older, cannot show before and after images, and cannot imply anything about the viewer's own body. We build creative around the surgeon, the consultation and education, and check every campaign against the current policy before it launches.
Generally not in Meta ads, and Google restricts nudity and sexual content in ads and on the pages they link to. Before and after photos do their best work in a website gallery with proper consent and a sensitive content notice. Ads point patients toward the surgeon, the procedure page and the consultation instead.
We work from your practice's consent forms, written or approved by your counsel, and keep track of which uses each patient agreed to: website, social media, ads or print. A photo only appears where its consent covers that exact use, and we never retouch results.
Compliance is shared between your practice, its counsel and every vendor involved, so no agency can promise it alone. What we do is set up tracking with HIPAA in mind: consultation requests are counted without sending procedure details or form contents to ad platforms, and every tag is documented so your compliance lead can review exactly what it sends.
Warmly, briefly and without confirming that the reviewer is a patient. That means no names, procedures or visit details in public replies, even for five star reviews. Negative reviews get a calm reply that invites the person to contact the office privately. We also set up review requests that go to every patient the same way, never only the happy ones.
It depends on your market and procedures. Many practices show starting points or explain what affects the cost, alongside financing and what the consultation includes. We help you decide in the audit, and we write any financing language with your lender's approved wording.
Paid search starts sending visitors as soon as campaigns go live and tracking is in place. SEO and content build over months. Because patients often research for a long time, we report on both, and on what happens after a request comes in.
Yes. We write in plain language about what patients actually ask: candidacy, recovery, risks, cost factors and what to expect at the consultation. The surgeon reviews every page before it goes live, and nothing promises a result.
You do. The domain, hosting, website, analytics and ad accounts are all set up in your practice's name. If you ever leave, everything stays with you.
Free practice marketing audit
A free review of your website, procedure pages, gallery, financing page, reviews, ads and tracking, and how consultation requests are answered today. Every finding is ranked by how much it matters, and you keep the findings either way.