Legal

Privacy Policy Plain English. No surprises.

We collect as little as we can, use it only to help you, and never sell it. Here is exactly what that means.

Effective

The short version

This is the plain-English summary. The sections below give the full detail, and they are what count.

  • We collect very little.What you type into our contact form, plus the basic technical data any website receives when you visit.
  • We do not sell it.We do not sell your personal information, and we honour Global Privacy Control signals from your browser.
  • Free tools stay on your device.Our free tools run in your browser. What you type into them is not sent to us.
  • You stay in control.You can ask to see, correct or delete your information at any time by emailing [email protected].

Who we are and what this covers

PRMR Marketing is a digital marketing agency based in Los Angeles, California. In this policy, “PRMR Marketing,” “we,” “us” and “our” mean us, and “you” means anyone who visits or uses our website.

This policy covers prmrmarketing.com and its pages, including our contact and free audit form and our free tools (together, the “site”). It explains what information we collect, why, who we share it with and the choices you have.

It does not cover the work we do for clients. When a business hires us, the information we handle on its behalf is governed by that client’s separate agreement with us. It also does not cover other websites, including any site we link to.

Information we collect

Information you give us

When you use our contact or free audit form, we collect:

  • Your name
  • Your email address
  • Your website address
  • What you need help with, chosen from a list

If you email us, we also receive your email address and whatever you include in your message.

Please do not include sensitive information in the form, such as health or patient details, financial account numbers or government ID numbers. We do not need it to reply, and the form is not designed to receive it.

Information collected automatically

Like any website, our site and its hosting provider receive standard technical information when you visit, such as your IP address, browser and device type, the page you asked for, the page that referred you and the date and time of the request. This information is used to deliver pages, keep the site secure and stop abuse.

Information stored on your device

The site saves a few small preferences in your own browser so it remembers your choices, such as light or dark theme and the accent colour you picked. These stay on your device and are not sent to us. The full list is in the cookies and similar technologies section.

Our free tools

Our free tools run in your browser. Text, titles, URLs or numbers you type into them are processed on your device and are not sent to us or stored by us. If a tool ever needs to fetch a public web page or use an outside service to work, the tool will say so before you use it.

Analytics and advertising

We may use analytics and advertising tools, such as Google Analytics and Google Ads, to understand how people find and use the site and to measure our own marketing. When we use them, these tools may collect information such as pages viewed, time on page, the ad or link that brought you to the site, approximate location derived from your IP address, and device and browser details, using cookies or similar technologies. These providers may collect information about your online activities over time and across different websites. See your choices for how to opt out.

How we use information

We use the information described above to:

  • Reply to your message and prepare the free audit or proposal you asked for
  • Follow up about your request, including a reasonable number of follow-up emails, which you can ask us to stop at any time
  • Run, maintain and secure the site, and detect and prevent spam, fraud and abuse
  • Understand how the site is used so we can improve it, if we use analytics
  • Measure and improve our own advertising, if we use advertising tools
  • Comply with the law and protect our rights and the rights of others

We do not use your information to make decisions about you that have legal or similarly significant effects, and we do not build profiles to infer sensitive characteristics about you.

How we share information

We share personal information only in these situations:

  • Service providers. Companies that help us run the site and our business, such as our website hosting and security provider, our form handling and email providers, and the tools we use to track and answer enquiries. They may use the information only to provide their services to us.
  • Analytics and advertising partners. If we use analytics or advertising tools, the providers of those tools receive the information described above under their own terms and privacy policies.
  • Legal reasons. When we believe in good faith that the law requires it, or to protect the safety, rights or property of you, us or others.
  • Business changes. If our business is reorganised, merged or sold, information may transfer to the new owner, who must keep honouring this policy for the information it receives.
  • With your permission. In any other case where you ask us to or agree to it.

Cookies and similar technologies

Cookies and browser storage are small pieces of data a website keeps in your browser. Here is what the site uses.

Storage the site uses
NameTypePurposeHow long
prmr-themeLocal storageRemembers light or dark themeUntil you clear it
prmr-accentLocal storageRemembers the accent colour you choseUntil you clear it
prmr-introSession storagePlays the opening animation only once per visitUntil you close the tab
Accessibility tool settingsBrowser storageRemembers choices made in the Accessibility tools panel, if you use itUntil you reset or clear them
Analytics and advertising cookiesCookiesOnly if we use analytics or advertising tools, as described aboveSet by each provider, often up to 2 years

The preference items are strictly functional. They contain no personal information and are never sent to us.

Your choices and opt-outs

Do Not Sell or Share My Personal Information

We do not sell your personal information, and we have not sold personal information in the past 12 months. We do not sell or share the personal information of anyone we know is under 16.

If we use advertising tools that California law may treat as “sharing” personal information for cross-context behavioural advertising, you can opt out at any time. To do so, turn on Global Privacy Control in your browser, which we honour automatically, or email your request to [email protected]. You do not need an account to opt out, and we will not ask you to verify your identity for an opt-out request.

Your California privacy rights

If you live in California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), gives you the following rights:

  • Right to know. Ask what personal information we have collected about you, where it came from, why we collected it and who we disclosed it to, and ask for a copy.
  • Right to delete. Ask us to delete the personal information we collected from you, subject to exceptions the law allows.
  • Right to correct. Ask us to correct personal information that is inaccurate.
  • Right to opt out of sale or sharing. As described in the section above.
  • Right to limit use of sensitive personal information. We do not collect sensitive personal information for the purpose of inferring characteristics about you, and we do not use it beyond what the law permits.
  • Right to non-discrimination. We will not treat you differently for exercising any of these rights.

What we collected in the last 12 months

Categories of personal information
CategoryExamplesSourceDisclosed to
IdentifiersName, email address, IP addressYou, your deviceService providers
Commercial informationYour website and the services you asked aboutYouService providers
Internet or network activityPages requested, referring page, browser and device detailsYour deviceService providers and, if used, analytics and advertising partners
Geolocation dataApproximate location derived from IP address, never precise locationYour deviceService providers and, if used, analytics and advertising partners

We collect these categories for the purposes listed in how we use information and keep them as described in data retention.

How to make a request

Email your request to [email protected], or write to us at the mailing address in contact us. To protect you, we will verify a request to know, delete or correct by matching the details you give us with the information we hold, usually by confirming the email address you used. You may use an authorised agent to make a request for you; we may ask for proof of the agent’s authority and ask you to confirm your identity with us directly.

We will confirm receipt within 10 business days and respond within 45 days. If we need more time, up to another 45 days, we will tell you why.

Shine the Light

California Civil Code section 1798.83 lets California residents ask whether a business has shared their personal information with third parties for those third parties’ own direct marketing. We do not share personal information for that purpose.

CalOPPA and Do Not Track

The California Online Privacy Protection Act (CalOPPA) requires us to explain what we collect, who we share it with, how you can review and request changes to your information, how we tell you about changes to this policy and how we respond to Do Not Track signals. This policy covers each of those points.

Do Not Track is an older browser setting with no agreed industry standard for how websites should respond, so the site does not change its behaviour when it receives a Do Not Track signal. We do honour Global Privacy Control, the newer signal recognised under California law, as explained in your choices.

Children

The site is meant for businesses and adults. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. We do not sell or share the personal information of anyone we know is under 16.

If you believe a child has sent us personal information, please email us at [email protected] and we will delete it.

Data retention

We keep personal information only as long as we need it for the purposes in this policy:

  • Form submissions are kept while we talk with you about your request and for up to 24 months after our last contact, so we have the history if you come back to us. If you become a client, your information is then handled under your client agreement.
  • Technical logs kept by our hosting and security provider are retained for that provider’s standard periods, which are generally short.
  • Analytics data, if we use analytics, is kept for no longer than the retention period set in the analytics tool, which we keep at 14 months or less.
  • Preferences stored in your browser stay until you clear them.

We may keep information longer when the law requires it or to resolve disputes. When information is no longer needed, we delete it or make it anonymous.

Security

We use reasonable safeguards to protect personal information. The site is served only over encrypted HTTPS connections, access to enquiry data is limited to the people who need it to reply to you, and we use reputable providers that maintain their own security programmes.

No website, email or storage system is perfectly secure, so we cannot guarantee absolute security. Please avoid sending sensitive information through the form or by email.

Visitors outside the United States

We are based in the United States, and the site and our service providers process information in the United States and possibly other countries. Data protection laws there may differ from the laws where you live.

If you contact us from outside the United States, we process your information to respond to the request you made, which is our legitimate interest and a step you asked us to take before any agreement. You can ask us to access, correct or delete your information, or object to its use, by emailing [email protected].

Links to other websites

The site links to other websites and services, such as our Instagram profile and resources from Google. Their privacy practices are their own, and this policy does not apply to them. Please read their privacy policies before sharing information with them.

Changes to this policy

We may update this policy as the site, the law or our practices change. When we do, we will change the effective date at the top of this page. If a change is significant, such as using your information in a materially different way, we will also place a clear notice on the site before the change takes effect.

Contact us

For privacy questions or requests, contact us in either of these ways:

  • By email: [email protected]. Mention “privacy request” in the subject line.
  • By mail: PRMR Marketing, Los Angeles, California.