Doctor Marketing Better visibility. Better fit.
For medical groups and physicians in primary care, specialty practice and telehealth. Websites, provider and insurance pages, Google Business Profiles, reviews and Google Ads that help the right patients find you and book, all inside healthcare ad policies and with HIPAA aware tracking.
Stop 06 of 06 Booked
The visit is on the calendar.
Counted as a conversion with nothing sensitive attached, and reported in plain English every month.
01 / What holds practices back
Six symptoms we check for first. Most never show up in a monthly ad report. Turn a card over for the treatment plan.
01 / SymptomInsurance
The insurance list is a PDF, or it is missing, or it is two years old.
01 / Treatment planInsurance
Insurance pages people can search, by location and provider, linked from every doctor's page and kept current when contracts change.
02 / SymptomListings
A physician moved locations, retired or joined, and the profiles and directories never heard about it.
02 / Treatment planListings
One source of truth for every provider and location: your site, Google Business Profiles and the major health directories all say the same thing.
03 / SymptomAd policy
Copy that names a condition the wrong way, a landing page that over promises, or a service that needs certification first.
03 / Treatment planAd policy
Campaigns written inside Google and Meta healthcare policies from the start, with certification handled before launch where a service needs it.
04 / SymptomTracking
Page URLs with condition names, form answers or appointment details flowing straight into ad platforms.
04 / Treatment planTracking
HIPAA aware tracking: ad platforms learn that a request happened, never who sent it or why. Consent respected, sensitive pages excluded.
05 / SymptomReviews
Happy patients rarely think to post, and a well meant reply can confirm someone was treated.
05 / Treatment planReviews
A simple review request after visits, plus reply templates that thank people warmly without ever confirming they are a patient.
06 / SymptomNew patients
Where to park, what to bring, which forms to fill and how telehealth works are buried or missing.
06 / Treatment planNew patients
New patient pages that answer it all: first visit, forms, what to bring, telehealth how to, and who is accepting new patients right now.
02 / The patient journey
Patients lose interest at any one of them. Here is what they see at each stop, and the work we do behind it.
Search campaigns by specialty and location, organic pages built for the services you want more of, and negative keywords that keep out job seekers, students and research only searches.
03 / Providers, profiles, insurance
Provider pages, Google Business Profiles, insurance lists and new patient status all come from the same facts, so they never disagree. Try it.
6 providers match
04 / Ad policy and privacy
Medical marketing runs on stricter rules than most. We work inside them from the start, so campaigns keep running and patient information stays private.
Tracking pixels can pass page addresses, page titles and form answers to ad platforms without anyone noticing. On a medical site, that can include a condition and a name. Flip the switch to see the difference.
POST what one appointment request sends to an ad platform
Every field above reaches the ad platform, including the reason for the visit.
Answering reviews helps. Confirming that someone is a patient does not.
“Everyone was kind, and I was seen right on time.”
Thank you for taking the time to share this. We are always glad to hear from our community, and we pass every kind word along to the team.
Warm and grateful, and it never confirms that the reviewer is a patient or mentions any care.
Google Ads
Some services, like addiction treatment, need certification before ads can run, and some medicines cannot be advertised at all. Remarketing and audience lists built on health conditions are not allowed, so campaigns lean on search intent instead.
Meta
Ads cannot say or imply that the viewer has a condition, so "Living with diabetes?" becomes "Diabetes care, close to home". Health based targeting is gone, and Meta may limit what data health websites can send.
Telehealth
Telehealth campaigns are targeted to the states where your clinicians hold a license, and landing pages say which states you serve, so nobody books a visit you cannot take.
Claims
No cure language, no guaranteed outcomes, no stock doctors. Real photos of your real team, and every clinical statement on the site approved by your physicians before it goes live.
Plain words, not legal advice. Platform policies change, and your compliance lead or counsel has the final say on how your practice handles patient information.
05 / What we do for practices
The same building blocks matter in a different order for a family practice, a cardiology group or a telehealth service.
Primary care. Steady new patient flow close to home. Insurance clarity, Google Business Profiles for each office, reviews and new patient pages do most of the work.
06 / How we work with practices
No spending money to send patients to a page that cannot answer their questions. Fix the path, then fill it.
We look at your website, provider pages, Google Business Profiles, ads and tracking, and show you where patients drop off before they book.
What to fix first, what it costs, and how it fits your ad platform policies and your compliance team's rules. You decide where to start.
Provider and insurance pages, profiles, listings and private tracking get fixed before a single ad dollar is spent sending people to them.
Ads, SEO and content go live and get checked every week: search terms, policy notices, budgets and appointment requests.
Requests, cost per request and what changes next, in plain English. If something is not working, you hear it from us first.
07 / Questions
Something else on your mind? Ask it in the free audit and you will get a straight answer.
Yes, when the setup is careful. The usual risk is not the ads themselves but tracking tools that send page URLs, form answers or appointment details to ad platforms. We set up tracking so ad platforms learn that a request happened, never who sent it or why, and we use vendors that will sign a business associate agreement where one is needed. This is a general description of how we work, not legal advice; your compliance lead or counsel has the final say.
In most cases, yes, with limits. Conversions are counted from neutral pages and events, sensitive pages are excluded, consent is respected, and no names, conditions or form answers are sent. Some groups choose to keep Meta tracking off entirely on clinical pages, and that is a fine choice too.
Usually for one of three reasons: copy that implies the viewer has a condition, a service that needs certification first (addiction treatment is a common one), or a landing page with claims the platform will not accept. We write campaigns inside each platform's healthcare policy from the start and fix disapprovals at the root, not by rewording until something slips through.
Yes. Campaigns are targeted only to the states where your clinicians are licensed, landing pages say which states you serve, and booking asks for the patient's state early so nobody books a visit you cannot take.
We set up a simple request after visits so happy patients remember to post, and we write reply templates that thank people warmly without confirming that they are a patient or mentioning any care. Replies that confirm treatment are one of the easiest privacy mistakes to make, and the easiest to avoid.
Each location should have one. Individual practitioner profiles can help for doctors patients search by name, and Google allows them in many cases. We set them up where they fit, link them to the right location and provider page, and keep them in sync when people move or join.
Yes. Patients choose a doctor, not just a practice. A provider page with specialty, training, languages, locations, telehealth and new patient status answers the questions people ask before they book, and it gives search engines something real to show.
Yes. Multi location groups need a provider directory, location pages, an insurance list per location and listings that all agree with each other. We build that structure once and keep it current, and appointment requests go to the right desk.
We draft it in plain language from your input, and your physicians review and approve every clinical statement before anything is published. No cure language, no guarantees and no stock photos of doctors who do not work for you.
Ask for the free audit. We look at your website, provider and insurance pages, Google Business Profiles, ads and tracking, and you get the findings ranked by what matters most. You keep them either way.
Free practice marketing audit
A free look at your website, provider and insurance pages, Google Business Profiles, reviews, ads and tracking, with every issue ranked by how much it matters. You keep the findings either way.