Google Ads & PPC
Less wasted spend, more of the right people. Search, Performance Max and Local Services campaigns built around the searches that turn into customers. We filter out the clicks that never will, track every call and form, and build the landing pages in house.
Move across the page, or slide. Same bid, better ad, higher spot.
An illustration of how Google ranks ads: bid, quality and relevance together, not bid alone.
01 / Where your ads show up
Not every business needs every campaign type. We recommend the mix in your free audit and explain the reasoning, then build each one to do a single job well.
Your ad at the top of Google the moment someone types what you sell. Tight keyword themes, ads that match the search word for word, and a landing page that keeps the promise the ad made.
Best for people who already know what they need.
One campaign across Search, Maps, YouTube, Gmail and Display, steered by your real conversions and your own photos, video and audience signals instead of guesswork.
Best when tracking is solid and creative is ready.
The listings above the regular ads, with the Google badge, your reviews and a call button. You pay per lead, not per click, and we dispute the leads that should not count.
Best for law firms and home services.
One page per offer, written to match the ad and the search behind it, with the form near the top and click to call on phones. We build them in house, so there is no wait on another vendor.
Best for every campaign that sends people to a website.
02 / Where budgets leak
Broad keywords pull in searches that will never become a customer. We read the real search terms every week and block them with negative keywords, so the money goes where it can work.
Example account with illustrative numbers, not a client result. New junk searches show up every week, which is why we review search terms weekly instead of once.
03 / Ads people actually click
A responsive search ad gives Google up to fifteen headlines to mix and match for each search. We write them to cover your offer, your area, your proof and the questions people ask, then keep the winners and replace the rest.
04 / Tracking that counts customers
The ad answers the search in its own words, with the offer, the area and a reason to choose you, right at the top of the page.
05 / What management includes
Most wasted ad spend is not one big mistake. It is a hundred small leaks nobody checks. This is the list we check.
We read the actual searches behind your clicks and block the ones that will never become a customer.
Job seekers, students, do it yourself research and freebie hunters are filtered out before they cost you.
Bid strategies matched to how much conversion data you have, with budgets paced across the month so the money does not run out on day 20.
Google Tag Manager, GA4 and Google Ads conversions set up to count real leads only, with call tracking where it matters.
Headlines, sitelinks, callouts, images and landing pages tested against each other, one change at a time.
Healthcare, legal and other restricted categories have extra rules. We handle certifications, disapprovals and appeals so ads keep running.
A clear monthly report on leads, cost per lead and what we changed, plus a check in whenever something needs your decision.
06 / How we run your account
You always know what your budget is doing, what we changed and why.
If you already run ads, we audit the account first: tracking, search terms, wasted spend, structure, bidding and landing pages. You get the findings ranked by impact, free.
We make sure every call, form and booking is counted correctly before a single new dollar goes out. Bad tracking is the most expensive mistake in paid search.
Campaigns, ad groups, keywords, negatives, ads and assets built around your services and your area, with landing pages where the current site falls short.
The first weeks get daily checks: delivery, spend, search terms and disapprovals, with quick fixes while Google learns.
Search terms, negatives, bids, budgets, ads and pages refined weekly. Small, measured changes, each with a reason behind it.
A monthly report you can read in five minutes and a plan for the month ahead. You always know what your budget is doing.
07 / Questions
Something else on your mind? Ask it in the free ads audit and you will get a straight answer.
It depends on how competitive your searches are, how large your area is and how many new customers you want. We look at real cost per click data for your keywords in the free audit and suggest a budget that can produce enough leads to learn from, without asking you to spend more than you planned.
You do. The account is in your name and billed to your own card, so ad spend goes straight to Google. If you ever leave, the account, its history and its data stay with you.
Ads can bring calls within days of launch. The first few weeks are a learning period while Google gathers data, so the strongest results usually come after the account has run long enough for search terms, bidding and pages to be refined.
Search shows text ads to people typing specific keywords, with full control over terms. Performance Max runs across Search, Maps, YouTube, Gmail and Display from one campaign and relies more on Google's automation. Many accounts use both, and we recommend the mix in the audit.
For many law firms and home services businesses they are, because you pay per lead and the listing sits above the regular ads with your reviews. Eligibility depends on your category and Google's screening, which we help you through.
Calls from the ad itself are tracked inside Google Ads, and calls from the website can be tracked with a forwarding number that keeps your real number in place. We count calls long enough to be real conversations, not hang ups.
Yes. These categories have extra rules, such as restricted terms, certification for certain treatments and limits on personalized targeting. We build campaigns inside those rules and handle disapprovals and appeals when they come up.
Ads bring traffic quickly and stop when the budget stops. SEO takes longer and keeps paying off. Most businesses do best with ads for immediate leads while SEO builds, and the search terms data from ads tells the SEO work what to target.
Yes. We build landing pages in house to match each campaign, with tracking set up, so there is no hand off to another vendor and no wait.
Free Google Ads audit
A free look at your account: tracking, search terms, wasted spend, structure, bidding and landing pages, with every issue ranked by how much it is costing you. You keep the findings either way.