Med Spa Marketing
For med spas and aesthetic clinics: injectables, lasers, facials and memberships. Treatment pages that rank in your city, Instagram that books, ads written around Google and Meta healthcare rules, and online booking with deposits, all connected and measured.
01 / Treatment by treatment
Someone searching for lip filler and someone researching laser hair removal want different pages, different ads and different booking paths. Pick a treatment to see how we market it.
The most searched and most compared treatment on your menu. People check the injector, the price language and real results before they ever book, often on Instagram and Google at the same time.
Prescription drug brand names are restricted in Google ad text and keywords without certification, so the ads lead with the treatment and the injector.
Consult or book straight in, with a deposit on new client appointments and a rebook reminder timed to your providers' guidance.
Steady all year, with a lift before holidays, weddings and events.
02 / The client journey
Most new clients meet a med spa on Instagram or in Google Maps, then check the other one. Provider led Reels and a complete Google Business Profile make both first impressions count.
Social media03 / Memberships and seasonal specials
Med spa demand moves with the calendar. We plan every seasonal push ahead of time, and we build memberships so the slower months still start with a steady base.
Planned in November, before the holiday rush.
Slide in your own numbers. This is simple arithmetic, not a forecast.
04 / What we do for med spas
Everything connects to the booking calendar, so every page, post and ad is measured by the appointments it brings in.
Treatment pages people can browse, provider bios, membership and gift card pages, and your booking widget built into the page instead of a link to somewhere else.
One page per treatment, written for the way people search, plus Google Business Profile services, photos and posts kept current, so you show up for more than your own name.
Campaigns organised by treatment, ad text written around platform rules, and conversions counted on real bookings, not page views.
Provider led Reels, treatment explainers and offers people can act on, with DMs and link in bio taps routed straight to booking. Meta ads when the content is ready to scale.
Review requests after every visit, rebook reminders at the right interval, abandoned booking follow ups and membership renewal messages, all running in the background.
Bookings and deposits counted as conversions in GA4, Google Ads and Meta, with treatment details and health information kept out of the ad platforms.
05 / Ad policy for injectables and weight loss
Healthcare ads on Google and Meta carry rules about prescription drug names, outcome claims, before and after images and personal attributes. We write around them from the first draft and flag anything that needs a second look.
Examples are fictional. Platform policies change often and state advertising rules vary, so we follow the current published policies and flag anything that needs your medical director or attorney. Nothing here is legal advice.
06 / How we work together
One team plans it, builds it and runs it. You always know what is live, what is next and what it brought in.
We look at your site, Google Business Profile, ad accounts, Instagram, booking flow and tracking, then map which treatments you want more of and which have room on the calendar.
Pages, campaigns and content planned treatment by treatment, laid out on a year calendar so every seasonal push is built before the season starts.
Treatment pages, booking with deposits, review requests, reminders and conversion tracking, each one tested on a real phone before it goes live.
Ads and posts written around Google and Meta healthcare rules and flagged for your medical director when something needs a second look.
Bookings by treatment and by channel, what we changed and why, and what is coming up on the calendar next month.
07 / Questions
Something else on your mind? Ask it in the free audit and you will get a straight answer.
Yes. We work with the booking platform you already use, such as Boulevard, Mangomint, Zenoti, Vagaro or Aesthetic Record. We build the booking into your pages, connect deposits and confirmations, and count completed bookings as conversions wherever the platform allows it.
Yes, with care. Prescription drug brand names are restricted in Google ad text and keywords unless the advertiser holds the right certification, so injectable ads usually lead with the treatment, the injector and the consultation. Meta has its own rules on claims and imagery. We write every ad around the current published policies.
Promoting prescription medications requires certification on both Google and Meta, and weight loss ads have extra rules about claims, imagery and adult only audiences. Without certification we advertise the program, the medical supervision and the consultation instead of the drug. This is not legal advice, and your medical director or counsel has the final word.
For most med spas, a deposit on new client and longer appointments is worth it. It holds the time, and it shows the client you take their appointment seriously. We put your cancellation policy on the page and in the booking flow so nobody is surprised at checkout.
On your website, real photos with written client consent are often some of the most helpful content you can publish. In ads, platforms restrict before and after imagery for cosmetic and weight loss treatments, so ads use your team, your space and the treatment experience instead.
Memberships turn a single visit into a monthly habit. We give the membership its own page, offer it after first visits, follow up by email and text, and keep members coming back with perks and early access during seasonal campaigns.
We set up an automatic review request after every visit by text or email, make it one tap to leave a review, and help you reply to every review, good or bad. We never offer incentives for reviews, because Google prohibits it.
Yes. We plan and produce Reels, carousels and Stories built around your providers, your treatments and your space, schedule them, and route DMs and link in bio taps to booking. When a post proves itself, we can turn it into a Meta ad.
Our tracking is built to be privacy aware. Ad platforms receive that a booking happened, not which treatment someone chose or anything about their health, and we recommend tools that will sign a business associate agreement when one is needed. Your compliance team should still review the setup, and we are glad to walk them through it.
Yes. We are based in Los Angeles and work with businesses nationwide. Treatment pages, local SEO and ads are all built around the cities you serve, wherever they are.
Free med spa marketing audit
A free look at your website, Google Business Profile, ads, Instagram, booking flow and tracking, with every issue ranked by how much it matters. You keep the findings either way.