Firm websites and case pages
Fast, accessible sites with a page for every case type and city, click to call on every screen and a short case review form.
Law Firm Marketing
Be there whensomeone needsa lawyer.
Marketing for personal injury firms first, and for tenant, employment and other consumer practices that win clients one phone call at a time. Case type pages that rank, Google Ads and Local Services Ads that pay for the right searches, and intake tracking that shows which calls became signed cases.
- Case type pages
- Google Ads
- Local Services Ads
- Call tracking
- Bilingual intake
- Reviews
The scale is reset.
126Websites built
$3M+Google Ads spend managed
8Industries served
2019Growing businesses since
01 / Where clients find you
One search, four places
to show up.
Someone types car accident lawyer near me late at night. Google answers with Local Services Ads, paid ads, a map with reviews and then the organic results. Each one is won differently.
Top of the page
Local Services Ads
The listings above everything else, with the Google Screened badge. Google checks your bar license and runs background checks itself, and you pay per lead instead of per click. We set up the profile, the case types and the service area, match the hours to your intake, and send feedback on leads that were never real cases.
- Profile, case types and service area set up
- Budget and hours matched to intake
- Feedback and credit requests on junk leads
02 / Intake and call tracking
The case goes to
whoever answers.
Someone who was just hurt rarely waits for a call back. So we treat intake as part of the campaign: tracked numbers, fast answers in English and Spanish, and every call tied back to the search that started it.
- 9:41 PM
Clicks your ad after searching car accident lawyer near me.
Ad click - 9:42 PM
Calls the number on the page. It rings through to voicemail.
Missed call - 9:43 PM
Goes back to Google and calls the next firm on the list.
Lost - Next day
Your report shows a click and a call, with no way to know what happened.
No data - Next month
Google keeps bidding for more clicks like that one, because nobody told it otherwise.
Wasted spend
Bilingual intake
Free case review
Tell us what happened. An attorney will review it.
Submitting this form does not create an attorney client relationship.
Spanish pages, forms and texts written for people, not machine translated. A Spanish speaking caller never hits a dead end.
03 / Case type landing pages
A page for every case
you want more of.
Someone hit by a delivery truck does not search for a general practice firm. Each case type gets its own ad group and its own page, written for the questions that person has right now.
Personal injury
Consumer
Car accidents. The highest volume and most competitive case type, so it gets its own campaign, page and budget line.
05 / What we do for law firms
Everything between the search
and the signed case.
One team for the website, the search visibility, the ads, the tracking and the follow up, so nothing falls between vendors.
Legal SEO and reviews
Practice area and location pages, Google Business Profile, legal directories, schema and a review flow that keeps genuine reviews coming.
Google Ads and Local Services Ads
Search campaigns by case type, Local Services Ads managed every day and weekly search term reviews, so expensive clicks are not wasted.
Call tracking and analytics
Tracking numbers, call recordings, GA4 and offline conversions, so you can see which keywords led to signed cases.
Intake automation
Missed call text back, instant lead alerts, follow ups in English and Spanish, and connections to the CRM your intake team uses.
Articles and social
Attorney approved articles on the questions clients ask before they call, plus community posts that keep the firm familiar.
06 / How we work with firms
Pages and tracking first.
Then the ad spend.
Nothing goes live without your approval, and nothing gets budget until it can be measured. You always know what happens next.
Free audit
We review your website, Google Business Profile, ads, Local Services Ads and how calls are tracked today, and show you where cases are slipping away.
Choose the cases
Which case types you want more of, in which cities and languages, and what a signed case is worth to the firm. That decides where the budget goes.
Build pages and tracking first
Case type pages, tracking numbers, forms and conversion tracking go in before the ads, so the first dollar of spend is measured.
Your attorneys approve
Every ad, page and post is reviewed and approved by your firm before it goes live, and we keep a record of what was approved and when.
Launch around intake
Campaigns run on the hours your intake can cover. We listen to call recordings with you to tighten keywords, pages and scripts.
Follow the signed cases
Reporting shows calls, qualified leads and signed cases by source, so the budget keeps moving toward what actually brings in cases.
07 / Questions
Questions law firms
ask us first.
Something else on your mind? Ask it in the free audit and you will get a straight answer.
How much should a law firm spend on Google Ads?
It depends on your case types, your cities and how many new cases your intake can handle. Legal clicks are some of the most expensive in Google Ads, so we start from what a signed case is worth to your firm and work back to a budget, and show you that math in the free audit. We never push spend above what you set.
What are Google Local Services Ads for lawyers?
Local Services Ads appear above the regular ads with a Google Screened badge. Google verifies your bar license and runs background checks, and you pay per lead instead of per click. We set up the profile, case types and service area, manage budget and hours, and send feedback on leads that were not real cases.
Do you only work with personal injury firms?
Personal injury is our main focus. We also work with firms in tenant and habitability, employment, workers compensation and other consumer practice areas, where people search on Google and call right away.
How do you handle state bar advertising rules?
Rules differ from state to state and we are not a law firm, so we do not give legal advice. What we do is build a review step into the work: we flag wording that commonly causes problems, add the labels and disclaimers your firm tells us your state requires, and nothing goes live until one of your attorneys approves it.
Can you track which ads turn into signed cases?
Yes. Tracking numbers record which search and ad led to each call, forms are tracked the same way, and when intake marks a case as signed that result can be sent back to Google Ads as an offline conversion. You see cases by source, not just clicks.
Is tracking safe for confidential client information?
We keep case details out of ad platforms. Google, Meta and analytics only learn that a call or form happened and whether it became a case. Names, injuries and case facts stay in your intake system.
Do you build Spanish pages and campaigns?
Yes. Spanish case pages written for people rather than machine translated, separate Spanish ad groups, and forms and text messages in both languages, so a Spanish speaking caller never hits a dead end.
How do you handle online reviews?
We set up a simple way to ask clients for a Google review once their matter is resolved, help you reply to reviews without revealing anything confidential, and follow your state's rules on reviews and testimonials. We never write, buy or filter reviews.
How long until we see results?
Google Ads and Local Services Ads can start bringing in calls soon after launch. SEO is slower and builds over months. We do not promise rankings or case numbers, and you get reporting from the first week, so you can see exactly what is happening.
Who owns the website, ad accounts and data?
Your firm does. The domain, hosting, Google Ads account, Local Services Ads profile, call tracking and analytics are all set up in the firm's name. If you ever leave, everything stays with you.
Free law firm marketing audit
Find out where your next cases
are going instead.
A free look at your website, Google Business Profile, ads, Local Services Ads and call tracking, with every gap ranked by how much it matters. You keep the findings either way.