Analytics
Google Analytics 4
Clean GA4 property, key events named the same way across every tool, internal traffic filtered out and data retention set to the maximum.
Analytics & Tracking
Know which clicksbecome customers.Cut the waste.
GA4, Google Tag Manager, Google Ads and Meta conversions set up to count real leads only: forms that actually send, calls that last, bookings that get paid. Private by design, so nothing sensitive ever reaches an ad platform.
126Websites built
$3M+Google Ads spend managed
8Industries served
2019Building websites since
01 / Real leads, not vanity numbers
The same month,
counted two ways.
Ad platforms optimize for whatever you call a conversion. Count page views and button clicks, and they get very good at finding people who browse and leave.
Illustrative example
What many accounts count
1,240conversions
Spend $1,000 · $0.81 per conversion
- Page views820
- Button clicks214
- Scrolled 50%131
- Time on site over 1 min52
- Form opened23
What Google Ads and Meta learn
Find more people who look around and leave.
Looks busy. Tells Google Ads to find more people who browse and leave.
Became a customer Browsed and left
02 / Find the leak
Every step from ad to booking,
measured.
When each step is tracked, you can see exactly where people drop off, and fix the step that costs you the most. Pick a step.
Illustrative example month
28.5%of people from "Form started" made it here
- What gets tracked
- generate_lead, counted once
- What we fix
- The lead is counted only after the form really sends, never on a button click.
03 / What we set up
The full measurement stack,
set up once and set up right.
Everything lives in accounts you own. We name every event the same way in every tool, so the numbers finally agree with each other.
Tags
Google Tag Manager
One container for every tag, organized and versioned, with a preview check before anything is published. No more tags pasted into the theme.
Paid search
Google Ads conversions
Primary conversions limited to real leads, enhanced conversions with hashed data, call conversions and offline imports when sales close later.
Paid social
Meta Pixel and Conversions API
Browser pixel plus server side events, deduplicated, so iOS privacy changes and ad blockers do not hide your leads.
Phone
Call tracking
Calls from ads and from the website counted, with a minimum length so wrong numbers and hang ups are not reported as leads.
Leads
Form and booking tracking
Forms, booking widgets and checkouts tracked on success, not on the click, with the value of the sale where there is one.
Reporting
Dashboards and reporting
A dashboard you can read in a minute: leads, cost per lead and where they came from, with a monthly report in plain English.
Cleanup
Tracking audits and cleanup
Duplicate tags, double counted conversions, dead pixels and old agency containers found and fixed, with a before and after list.
Google Analytics 4Google Tag ManagerGoogle AdsEnhanced conversionsMeta Events ManagerConversions APISearch ConsoleLooker StudioCall trackingStripeShopifyWooCommerceGoHighLevelHubSpotConsent Mode v2Server side tagging
04 / Privacy built in
Ad platforms learn a lead happened.
Not who it was.
Especially for healthcare and legal clients: tracking that respects consent and never sends names, health details or form answers to Google or Meta.
Consent first
A consent banner that actually controls the tags. If a visitor says no, advertising tags stay quiet and analytics run in a cookieless mode.
05 / What counts, by industry
A lead means something
different in every business.
A dental practice lives on calls, a store on order values, a law firm on case reviews. Pick an industry to see what we would count.
- Call over 60 seconds Key event
- New patient form sent Key event
- Online booking completed Key event
- Insurance page viewedTracked
- Directions clickedTracked
Dental practices. New patient calls and booked visits are the numbers that matter. Page views are not.
06 / How it works
From a messy setup
to numbers you can trust.
Audit first, then a written plan, then a build where every event is tested with real submissions before it goes live.
Tracking audit
We open every container, pixel and conversion action you have and list what is counted twice, what is not counted at all and what belongs to an old agency.
Measurement plan
One page that names every event, what counts as a lead for your business and where each number will show up. You approve it before anything changes.
Build and test
Tags built in Tag Manager, conversions set in Google Ads and Meta, and every event tested with real submissions on a phone and a computer.
Launch and verify
We publish, then check the first real leads arrive in GA4, Google Ads and Meta with the right source attached.
Report
A dashboard you can open any time and a monthly report in plain English: what came in, from where, and what it cost.
Keep it clean
Sites change and tags break. We watch for dropped events and fix them before they quietly cost you a month of data.
07 / Questions
Questions people ask
about tracking.
Something else on your mind? Ask it in the free tracking audit and you will get a straight answer.
Why does tracking matter if my ads are already running?
Google Ads and Meta decide who to show your ads to based on what you tell them is a conversion. If they are counting page views or button clicks, they find more people who browse and leave. Count real leads and they start finding customers.
What is a tracking audit?
We review your Google Analytics, Tag Manager, Google Ads and Meta setup and list everything that is counted twice, counted wrong or not counted at all. You get the list ranked by how much it matters, and you keep it either way.
Do you work with GA4 and Google Tag Manager?
Yes. Every setup is built in Google Tag Manager and reported in GA4, with key events named the same way across Google Ads and Meta so the numbers line up.
What is the Meta Conversions API and do I need it?
It sends conversions from the server as well as the browser, so leads still get counted when a visitor blocks cookies or uses an iPhone with tracking limits. For most businesses running Meta ads, yes, it is worth it.
Can you track phone calls?
Yes. Calls from ads and calls from the website can be counted, with a minimum call length so hang ups and wrong numbers do not show up as leads.
We are a medical or dental practice. Is tracking HIPAA safe?
It can be, when it is set up carefully. We never send names, health details or form answers to Google or Meta. Ad platforms only learn that a lead happened and where it came from, and consent settings are respected.
Will I get to see the numbers myself?
Yes. You get a dashboard you can open any time, plus a plain English monthly report of leads, cost per lead and where they came from.
Who owns the accounts and the data?
You do. Analytics, Tag Manager and ad accounts are set up in your name, and we get access as your partner. If you ever leave, everything stays with you.
How long does it take to set up?
An audit is quick. A full rebuild depends on how many sites, forms and ad accounts are involved. You get a written plan with every event and a timeline before anything changes.
Can you fix tracking that a previous agency set up?
Yes, and it is one of the most common things we do. We move everything into accounts you own, remove old containers and duplicate tags, and document what was changed.
Free tracking audit
Find out what your tracking
is getting wrong.
A free look at your GA4, Tag Manager, Google Ads and Meta setup, with every double count, missing conversion and privacy risk listed and ranked. You keep the findings either way.