PRMR™
Let's Get Loud

Schema Markup
Generator.

Tell search engines exactly who you are, where you are and what you offer. Fill in a form, copy validated JSON-LD.

LIVE TOOL / NO SIGNUP REQUIRED
Schema type

Dentist. Dental practices. A more specific kind of LocalBusiness. Fields you share between types, like the name and address, carry over when you switch.

The business
Include the country code, like +1.
A real photo: storefront, office or team.
Address
Two letter code in the US.
Two letter code, like US.
Optional. Right click your pin in Google Maps to copy it.
Opening hours
Pick the days that share the same hours, then add another row for different hours. Leave closed days out.
Profiles and service area
One address per line. Your Google Business Profile, Yelp and social pages.
One city or region per line. Optional.
Passed:
Valid and completeJSON-LD syntax is valid. Dentist schema, 13 properties.

Your JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "@id": "https://example.com/#business",
  "name": "Main Street Dental",
  "description": "Family and cosmetic dentistry in downtown Los Angeles, with same day emergency visits.",
  "url": "https://example.com/",
  "telephone": "+1-310-555-0123",
  "image": "https://example.com/images/office.jpg",
  "logo": "https://example.com/images/logo.png",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St, Suite 200",
    "addressLocality": "Los Angeles",
    "addressRegion": "CA",
    "postalCode": "90012",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 34.0522,
    "longitude": -118.2437
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "13:00"
    }
  ],
  "areaServed": [
    {
      "@type": "City",
      "name": "Los Angeles"
    },
    {
      "@type": "City",
      "name": "Pasadena"
    }
  ],
  "sameAs": [
    "https://www.instagram.com/example/",
    "https://www.facebook.com/example"
  ]
}
</script>
Google Rich Results Test Schema Markup Validator

Paste the code into either tester to double check it. Only mark up information that visitors can also see on the page.

Free. No signup. Everything runs in your browser.More free tools ↗

How to use it

Three steps.
No account needed.

  1. Pick a schema type

    Choose the type that matches the page: your business details for a homepage or contact page, Article for a blog post, Product for a product page.

  2. Fill in what is true

    Required fields are marked. The checks update as you type and flag anything Google needs or recommends.

  3. Copy it into the page

    Paste the script tag into the page head or body, publish, then confirm it with Google's Rich Results Test.

Questions

About the Schema Markup Generator

What is schema markup?

Schema markup is structured data, a small block of code that describes a page in a language search engines read directly: this is a dental practice, here is its address, these are its hours. It helps Google understand the page and makes it eligible for rich results such as review stars, product prices and business details.

What is JSON-LD and where do I paste it?

JSON-LD is the format Google recommends for structured data. It lives in a script tag, separate from your visible content, so it will not change how the page looks. Paste it in the page head or anywhere in the body. Most website builders and SEO plugins have a field for custom code or schema.

Which type should a dental office, clinic or law firm use?

Use the most specific type that fits. A dental practice should use Dentist, a medical practice MedicalClinic, and a law firm LegalService. Each one is a kind of LocalBusiness, so it carries the same address, hours and phone details, with a more precise label.

Will schema markup get me rich results?

It makes a page eligible, but Google decides what to show. FAQ rich results, for example, are now shown mainly for well known government and health websites. Markup still helps search engines and AI assistants understand your content, so it is worth adding where it is accurate.

Can I add review stars to my own business?

Google does not show star ratings for reviews a business publishes about itself on its own LocalBusiness or Organization markup. Ratings on Product markup must reflect genuine reviews that visitors can see on the same page. Never mark up reviews that are not on the page.

How do I test my schema?

Paste the code or your page address into Google's Rich Results Test to see which rich results it qualifies for, and into the Schema Markup Validator for a full check against schema.org. After publishing, Search Console reports any structured data errors it finds.

Ready to grow?

Stand out in search.
Let's get you found first.

Structured data is one piece of being the obvious choice in local search. Let's talk about getting more of the right customers to find you.

Let's Get LoudMore free tools