The PRMR Marketing blog
Marketing, explained.
Without the jargon.
Practical guides from the work we do every day: websites, search, paid ads and the systems behind them. Written for business owners, not marketers.
Latest articles
3 articles
FEATUREDWeb Design
Core Web Vitals for small business websites: what actually matters
A plain English guide to LCP, INP and CLS for small business owners. Which numbers matter, which ones you can ignore, and what to fix first.
Google Ads
How to read your Google Ads search terms report (and what to do next)
See what people actually typed before they clicked your ad, sort every search term into a decision, and add negative keywords without blocking real customers.
SEO
Local SEO for service businesses: the Google Business Profile checklist
A Google Business Profile checklist for service businesses: get the foundations right, stay inside Google's guidelines and earn reviews the right way.
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